It's a fun read, and Balaban & Katz were extremely proud of their creation:
Here is the Uptown Theatre. It is beyond human dreams of loveliness, rising in mountainous splendor, achieving that overpowering sense of tremendous size and exquisite beauty -- a thing that comes miraculously seldom.We also enjoyed perusing the ads, including one for the Loren Miller store (which space was later Goldblatt's, and later restored for Borders); Sheridan Trust and Savings Bank (now Bridgeview Bank), which boasts that its vaults are "strong as steel, concrete and human ingenuity can make them"; and The Alamo dance club at 831 West Wilson, featuring a cool 68-degree temperature and an invitation to "Get a New Thrill! Dance on the Glass!"
Check it out here... and see what was, and dream of what may still be.