Soggy Paws: "Barks Beat Economy's Bite"

Today's Sun-Times has an article on how businesses can make it even in a tough economy, and focuses on Soggy Paws as an example: "Shops must find niche, focus on basics to make it"

A retail success story, Soggy Paws at 1912 S. State has secured its niche with the utmost in customer service. The business, co-owned by Paul Rathe and Kevin Richardson, offers dog owners luxuries such as raised dog tubs for washing so owners don't have to kneel; dog facials featuring a mango-scented foaming face wash from the retailer's proprietary product line, "Growl and Meow," and guidance for owners in checking their pets for bumps or other medical concerns while they are washing the pets.

"We create a custom blend of shampoo for each dog, based on the skin condition and whether the dog has been on the beach or in the woods. We're the experts on helping with a dog's coat and condition," Richardson said.

. . . .

Soggy Paws, which is profitable, relies on dog-washing for one-third of its revenues, with the rest divided between grooming services and products such as food, toys, leashes and apparel. Soggy Paws makes special efforts to participate in community events and surprises some of its customers by keeping its product prices below those at discount pet stores, Richardson said.

The strategy has paid off. Soggy Paws will open its third location in Logan Square by Sept. 1. Its other store is in Uptown.