Wednesday, September 19, 2007

Chicago To Unwrap New Olympic Logo (In Uptown)

Uptown Update note: According to CBS2 Chicago, the logo will be unveiled in today in Uptown at the Walt Disney Magnet School at 4140 N. Marine Drive. We also added the "Chicago 2016" applicant video with the new logo from Youtube featuring students from Walt Disney Magnet.

By Kathy Bergen and Gary Washburn
Chicago Tribune
Chicago will take a second stab at hoisting a logo to accompany its bid for the 2016 Olympics, unveiling the fresh image at a sports-star-studded press conference Wednesday.Details were not disclosed Tuesday, but the new logo could make use of a six-point star, evocative of the four stars on the City of Chicago flag. This was one of the ideas considered during the redesign, according to sources close to the bid team.Ald. Edward Burke (14th) has proposed adding a fifth star to the city flag if Chicago wins the right to host the Summer Games. The existing four stars represent Ft. Dearborn, the Great Chicago Fire of 1871, the World's Columbian Exposition of 1893 and the Century of Progress Exposition of 1933. The International Olympic Committee will select a host city in 2009.
Chicago must replace its first logo, a torch-based emblem, which ran afoul of IOC rules restricting the use of its Olympic marks. The torch can be used only by host cities.Mayor Richard Daley and Chicago 2016 leader Patrick Ryan are expected to be surrounded by a number of Olympic champions when they unveil the design Wednesday. Track great Jackie Joyner-Kersee, a native of East St. Louis, is expected to be there, as is Paralympian Linda Mastandrea, who is vice president of sport for the Chicago bid team.The torch logo, designed pro bono by VSA Partners, won praise for its elegance. The handle of the torch is green and blue, representative of the city's parks and Lake Michigan. The orange-and-gold flame, tapering to a stylized skyline image, represents the city's reputation for first-rate architecture and its rebirth after the 1871 blaze.The IOC and the U.S. Olympic Committee agreed that the logo could be phased out gradually. As of late Tuesday, it still graced the Chicago 2016 Web site.

1 comment:

  1. this would be a great opportunity to let daley and hs know via the news media that won't cover uptown just what a dumping ground daley has made uptown - anyone else want to protest daley at this event